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潘石屹称为筹划已拜访30多家互联网公司互联网装修

2015-02-07
思考和敲定SOHO中国如何与互联网结合,这是潘石屹过去一年中一直在做的事。“我每个月给自己定下了任务,拜访10家互联网公司”,潘石屹表示,“在过去三个月里,我都完成了任务”。...

“O2O平台上的革命”,SOHO中国董事长潘石屹这样界定SOHO中国的第二次转型。2月3日,潘石屹向《证券日报》记者透露,SOHO中国于2月1日入市的望京SOHO中的SOHO3Q短租办公空间出租率接近50%,“一天时间租出去一半”,“今天看来,我们的产品已经成功了”。

《证券日报》记者获悉,潘石屹为了筹划SOHO中国触网的第二次战略转型,已经准备了一年多时间,在此期间,他频繁拜访互联网公司,想清楚互联网与房地产如何结合之后,SOHO中国宣称将在全球范围内布局SOHO3Q项目。

SOHO3Q即短租办公产品,简言之,可以租一张桌子也可以租一个办公室,可以租一个星期也可以租一个月,但据潘石屹介绍,预订、支付、退租、续租,包括签合同都是在线上完成,是真正的办公O2O平台,而不是“广告牌”。

出租率达50%“已成功”

2月3日,《证券日报》记者实地探访了望京SOHO的SOHO3Q产品,在望京SOHO 22层,主体装修色调都是白色,个别小的办公间是橙色或者其他颜色,用透明玻璃隔离成各种各样大大小小的空间,被切割成小会议室的墙上挂着乔布斯的画像,记者在一个办公空间上甚至看到了李小龙的画像。

“SOHO3Q不是孵化器,也不是商务中心,其客户定位是多元化资源的聚集,有创造力的租客聚在一起交流,营造一种互相启发的氛围。”据SOHO中国相关负责人介绍,目前施耐德、触控科技、四万公里等公司抢先体验了SOHO3Q办公产品,美团也租了一部分。

此外,SOHO中国目前北京的望京SOHO和上海的上海SOHO复兴广场共1500多个座位入市,其中,望京SOHO有600多个座位,总计6000多平方米,目前一半已经租出去了。潘石屹称,“一天租出去一半,我们的产品已经成功了”。

对此,美团网兼CEO王兴向记者表示,SOHO中国实际上是把办公平台“云平台”化了,与传统办公室相比,因租客从事产业的多样性,“聚合了多元化的资源,把办公空间做成了云平台”。

令人感到有趣的是,在潘石屹眼中,SOHO中国推出SOHO3Q产品是“O2O平台上的革命”,但“砸场子”的任志强认为,“要想把线上的事情做好,要向团购学,其实团购就俩字,’砍价’’’。

而对于SOHO3Q这种线上完成交易,线下实现短租办公的产品来说,市场需求确实有,但正如任志强所说,价格是关键。

《证券日报》记者从SOHO中国处获悉,在望京SOHO,一张桌子一个星期租金是1000元,办公室内一张桌子一个星期租金最高1300元。“这种定价水平,SOHO中国获得的利润可以称之为’微利’”,潘石屹如是透露。

已拜访30多家互联网公司

“在我拜访的一些互联网企业中,给我最大的震感是,这些企业的利润都很低,甚至有一个公司悄悄跟我说,’只是没亏’”。潘石屹透露,但资本市场愿意把钱给他们,因为这些企业的年轻人在微利甚至微亏的状态下创造着未来。

值得注意的是,潘石屹在关注互联网对传统企业带来的冲击之际,王石也在关注着机器人的研发,考虑着未来机器人进入社区服务到来的时间和可能性。

正如潘石屹所示,对于互联网带来的冲击,“传统行业的各大老板都很焦虑”。以O2O为例,潘石屹称,O2O比较时髦,做传统地产企业的人或许还不是特别理解,要慢慢去理解,但传统行业和互联网结合是大趋势,因为这种结合可以降低成本,提高效率。

而思考和敲定SOHO中国如何与互联网结合,这是潘石屹过去一年中一直在做的事。“我每个月给自己定下了任务,拜访10家互联网公司”,潘石屹表示,“在过去三个月里,我都完成了任务”。

在潘石屹看来,虽然SOHO中国在触网方面的转型经验相对不足,但如果跟风走更危险。他认为,互联网电商对传统商业地产的冲击结果已经显现出来了,大卖场和城市综合体面临着很大压力。在过去3年—5年间,商铺的租金远远高于办公楼租金,但现在是办公楼租金比商铺高。

“现在互联网对办公空间的冲击是隐性的,未来一定会显现出来。”潘石屹如是表示。

对此,有业内人士向《证券日报》记者表示,潘石屹提前布局的意识确实很前卫,这也是其向O2O办公转型的动因,但以O2O模式到底能打开多大的市场空间尚有待观察。